gimmick
Other forms: gimmicks
A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having popular football players handing out samples in front of your booth, that’s a gimmick.
A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold.
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any clever maneuver“it was a great sales gimmick”“a cheap promotions gimmick for greedy businessmen”types:mnemonica device (such as a rhyme or acronym) used to aid recalltype of:
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a drawback or difficulty that is not readily evident
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something unspecified whose name is either forgotten or not knownsynonyms: doodad, doohickey, doojigger, gismo, gizmo, gubbins, hootenanny, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widgettype of:stuffmiscellaneous unspecified objects
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Vocabulary lists containing gimmick
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