lucrative
Other forms: lucratively
Use lucrative to refer to a business or investment that makes money. While your parents might want you to pursue a lucrative career, you're committed to your plan of becoming a professional mime.
This adjective is from the Latin word lucrum, meaning "profit." In Latin, lucrum also meant "greed," a negative sense preserved in the English phrase filthy lucre, or "shameful profit or gain." But the word lucrative doesn't carry a similar sense of shame — if your lawn-mowing job proves lucrative over the summer, you might be able to buy yourself a used car.
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producing a sizeable profitsynonyms: moneymaking, remunerativeprofitableyielding material gain or profit
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Vocabulary lists containing lucrative
Learn these essential words that you'll encounter in literature, textbooks, class discussions, and more.
A group of extraordinarily talented African-American women help NASA achieve some of its greatest successes, even as they face discrimination and oppression.
In this exposé, award-winning journalist Eric Schlosser explores the effects of the American fast food industry on global health, labor conditions, and the environment.