Yesterday, the Wall Street Journal published a fascinating article about Bradesco Bank’s newest strategy for reaching Brazilians in rural areas of the Amazon: putting a bank on a riverboat.
Yesterday, the Wall Street Journal published a fascinating article about Bradesco Bank’s newest strategy for reaching Brazilians in rural areas of the Amazon: putting a bank on a riverboat.
an engine providing medieval artillery used during sieges
An excerpt: “Modest but steady growth in Latin America’s largest economy over the past decade has catapulted millions of poor Brazilians into the middle class.
a fund that a customer has entrusted to a bank and from which the customer can make withdrawals
The number of bank accounts in Brazil has tripled over the past decade, from just over 42 million in 1997 to nearly 126 million at the end of 2008, according to the Brazilian Banking Federation.
engaging in the business of keeping money for savings and checking accounts or for exchange or for issuing loans and credit etc.
Launched in November by Banco Bradesco SA, operator of the country’s largest retail-banking network, the riverine effort shows how far into Brazil’s corners the changing economy will reach.
a socioeconomic group that is neither wealthy nor poor
An excerpt: “Modest but steady growth in Latin America’s largest economy over the past decade has catapulted millions of poor Brazilians into the middle class.
an organization formed by merging several groups or parties
The number of bank accounts in Brazil has tripled over the past decade, from just over 42 million in 1997 to nearly 126 million at the end of 2008, according to the Brazilian Banking Federation.
the system of production and distribution and consumption
An excerpt: “Modest but steady growth in Latin America’s largest economy over the past decade has catapulted millions of poor Brazilians into the middle class.
Created on 三月 29, 2010
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